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Just Because





Just because you have always been winning does not mean you will continue to win.

Just because you have been a consistent performer does not guarantee you are going to win the next time.

Just because you launched a disruptive product/service does not mean your next launch will be groundbreaking.

Just because you have been the go-to man does not mean that you are going to be the man for all seasons. 

Sooner or later things are going to change. The needs are going to change. The people are going to change. The technology and environment will change. The pieces you need to complete the big picture will change. 

And then whatever has held will you in good stead will no longer be so. It's not that you have been discredited or are no longer good, it's just that the rules of the game have changed, the way in which one competes has changed. 

Until and unless you have bothered to keep abreast and adapted yourself to the changing world and cracked the new code, just because will do no good.



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