Fear is an uncomfortable word. In business, it’s often swept under the rug, dismissed as weakness, or masked by bravado. Yet, whether we acknowledge it or not, fear is a constant companion in the boardroom, the startup garage, and every decision in between. It’s the quiet pulse behind risk-taking, the shadow lurking in innovation, and the unspoken tension in every handshake deal. Far from being a mere obstacle, fear is a powerful force—one that can paralyze or propel, depending on how we engage with it. So why does fear matter in business, and what happens when we stop pretending it doesn’t exist? Let’s start with the obvious: fear keeps us alive. It’s hardwired into us, a primal instinct that signals danger and sharpens our focus. In business, this translates to a healthy skepticism—think of the entrepreneur double-checking cash flow projections or the CEO hesitating before a massive merger. Fear, in this sense, is a guardian. It forces us to ask hard questions: What if this fa...