Finally the I & B Ministry as decided to act and issued a ultimatum to the obscene deodorant commercials to be taken off the air. It's a welcome decision. In my earlier blog titled anything and everything...advertisement I had expressed my views on the same. I believe the there are whole lot of others too who feel the same about the obscenity of such ads or commercials. However its unfortunate that The of India feels its unnecessary moral policing. May be The Times has not watched some of these ads and hence their view. Each time I see these commercials on air it makes me feel awkward watching it with my family. They are highly distasteful and portray women who just want to drool over men at the drop of hats. Cleverly enough The Times does not mention these ads. They mention which may still fall into the acceptable category. But what about the one where a woman playing with kids in the family, is all of a sudden drawn by the fragrance of a particular deo ...gets pulled into ...