Skip to main content

How important is your call??




"Kindly stay on line ...your call is important to us." Start time around 0.30 mins. into the call to  a Customer Care number.

"All our customer care executives are busy at the moment...kindly stay online...your call is important to us"
About 2:00 mins into the call.

"All our customer care executives are busy at the moment...kindly stay online...your call is important to us"
About 5:00 mins into the call.

"All our customer care executives are busy at the moment...kindly stay online...your call is important to us"
About 6:45 mins into the call and with this exemplary display of the importance of my call I unfortunately disconnected. For though my importance had grown over the course of little over six minutes..I just could not deal with the fact that I was so very "important". 

Hence before my importance came really close to being accepted by my service provider I just hung up. But those six odd minutes got me thinking. Thinking about the statement that was constantly being hammered into me "....your call is important to us"......"your call is important to us"....god damn it, if it was so important why was I yet to hear single human voice other than the IVR. God alone knows.

Here's what I thought. I thought of replacing that "your call is important to us" with a different set of words i.e. instead of hammering "your call is important to us" ..why not replace those words with "we value your time". Now ridiculous as it may sound, I know replacing words won't change anything if the service provider is hell bent on servicing the way I experienced but just imagine the possibility....  what if the service provider said "we value your time" or "we value you and your time".

Chances are it may just impact the the way customer care experience is being delivered. One company that surely values me every time I call them is Just Dial...The n number of times that I have called then I am yet to hear "your call is important to us ...kindly stay online." ...it's just "Welcome Mr....." barely a ring or two into the call and that really makes me feel not only important but valued ....and I don't pay them a single penny directly.

Agreed that a service provider unlike a Just Dial (an information services provider)  needs to segregate its customer to ensure better monitoring and tracking of its customers but it can definitely take cue from a Just Dial post the IVR menu and put end to the customers misery. On the contrary the information service provider too provides a diverse range information  to a diverse range of people without even getting into the IVR...if other service providers manage to crack that code ...I believe it will definitely tell you how important your call is.

P.S. On second thoughts if your service provider and your customer care executives are so busy to even attend to a customer within six minutes ....be sure your business is set to be doomed.

Labels:

Comments

Post a Comment

Popular posts from this blog

Day One -- What Am I Going To Write About?

To be honest, I’m not sure. I didn’t have a plan for this. A few ideas popped into my head yesterday, but I let them slip away without writing them down. So now, I’m here, wondering... What should I write about? I’ve always admired how writers seem to find the words. They don’t just tell stories; they make sense of life. Whether it’s fiction, essays, or poems, their words flow effortlessly, drawing you into their world. It’s like magic—captivating and transformative. Somehow, they’ve mastered the craft of turning simple words into gems that stay with you long after you’ve read them. And then, there’s me. I just write. I let my thoughts spill out, raw and unfiltered, without much structure or thought. No carefully woven narrative, no grand flow—just whatever comes to mind. Sometimes, I wonder if I’ll ever get to the level of those writers who make it all seem so easy. Maybe I will. Maybe I won’t. But right now, that doesn’t matter. What matters is that I’m writing. I showed
Post a Comment
Read more

Day 2 - What's Your Purpose?

Have you ever truly asked yourself, What’s my purpose? It’s a question many ask, but few genuinely pursue. We often move through life, following routines without stopping to consider why we’re doing what we do. Many choices are made simply because "that’s how it’s always been done," without questioning the deeper reasons behind them. Think about it: How often do people choose a career because it's popular, without ever asking themselves, Why do I want to do this? It’s rare to pause and reflect on what drives us at our core. But those who are in pursuit of purpose— they ask the important questions. They don’t just accept choices blindly; they challenge the status quo, question the outcomes, and evaluate the significance of their actions in relation to their larger goals. Purpose provides clarity. It’s the compass that guides decisions and actions, ensuring every step is intentional. It’s not just about achieving success; it’s about creating meaningful change,
Post a Comment
Read more

Day 3 - The Power of Letting Go: Why It's Okay to Give Up

In a world that glorifies perseverance and celebrates grit, we're often told to keep pushing through no matter the cost. "Winners never quit, and quitters neve win" has been drilled into us since childhood. But what if sometimes the strongest, wisest choice is to let go? What if walking away could be your key to unlocking a better future? There are moments in life when we know—deep down—that continuing down the same path is futile. Yet, we keep going, fueled by hope that maybe, just maybe, things will turn around. We tell ourselves, "I'll give it one more try," even when we know it's unlikely to work. So why do we hold on? There are many reasons, but they often come down to fear: What will people say? Will I be seen as a failure? How can I let go when I’ve given it my everything? I can’t imagine my life without this. There must be a way to make it work! These thoughts cloud our judgment, keeping us stuck. But the real point is not the reason
Post a Comment
Read more