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Why the obvious makes business sense

Two simple examples. Both from the online world though.

Example one

For hardcore gamers the multiplayer option online is a big draw. It provides them with an opportunity not only to put their hardcore gaming skills and intent on display but test them as well. For the layman multiplayer option is a given. Nothing much to think about. Rather it's obvious, the more the merrier. True. But what is obvious for the layman is hard work with a lead time of 18 - 19 months to ensure smooth and flawless multiplayer experience to the hardcore gamer.

Example two

For a hardcore online shopper who thrives on best bargains and deals, a smooth and hassle free transaction is what matters. It's a given.  The more user friendly experience he/she has the more he/she is going to keep coming back.  Each minute matters and counts. The faster the transaction the better. It's win win for both. It's obvious. Whats not obvious is the fact that there are  thousands of engineers working relentlessly to ensure that the shopper keeps coming back. More importantly his / her each shopping experience is enhanced with each transaction.

In both cases what's taken for granted is not actually the case. For if you do take it for granted then you loose out on the potential business opportunities seemingly simple things present. Opportunities with a scale that you can not only dream of gaining but also achieve. 

If you do happen to look beyond the given, think of the potential that lies in reducing the lead time of 18 - 19 months to 4 - 6 months or even better one month. With all those gaming sites from most simplest to complex gaming platforms and number of games online just imagine the scale and leverage. Phenomenal. (companies like Playblazer, Nextpeer, Parse, even Facebook, Google and Apple are already working on it.)

Likewise for the e-commerce portal every minute shaved off from the transaction and every second saved is a potential goldmine. Not to mention the number of e-commerce portals available for scaling up the platform. Huge.(The leading e-commerce portals are definitely working on it). 

But why not let the gaming companies and e-commerce companies focus on their core and let them do what they do the best by providing them with platform to build upon rather than start from scratch.

With ample of examples from day to day life which appear to  be obvious and given, yet with a potential that makes perfect business sense in terms of scale and leverage the questions remains, are you willing to look beyond the obvious? Do you see the business in the obvious?

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