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Do You Really Need A Customer Care Center? Think Again.

First things first. I acknowledge the fact that kind of employment opportunities Customer Care Centers create all over the world. Customer service, especially in the shape of a call-center - is to customers one of the most visible and significant aspects of organizational performance.  The potential benefits to a business from providing a consistently high level of customer service include: •  Increased sales  – more likely to try out other products/services too •  Customer loyalty  –more likely to be a source of repeat business and to recommend the business to friends and family •  Enhanced public image  – helps build a brand and provides protection if there is a slip-up in customer service •  More effective workforce  – satisfied customers help create a positive working environment Moreover it tells what are the pain areas that need to addressed and resolved. So far so good. This unfortunately happens to be one side ...

This one is for you Seth Godin

Each time I read your blog post at I am amazed by the simple thoughts so effectively put. Your posts though simple and crisp, effectively nail the point and drive it home. One can easily identify and relate to the thoughts expressed. More importantly they set one thinking about things that might have been given a miss and present a whole new perspective to reflect upon. It would surely do good for someone who goes on to act on these. Thanks for sharing such beautiful and enriching thoughts, and of course for being my inspiration. One can read and follow Seth Godin's blog on http://sethgodin.typepad.com/ Happy reading.

How important is your call??

"Kindly stay on line ...your call is important to us." Start time around 0.30 mins. into the call to  a Customer Care number. "All our customer care executives are busy at the moment...kindly stay online...your call is important to us" About 2:00 mins into the call. "All our customer care executives are busy at the moment...kindly stay online...your call is important to us" About 5:00 mins into the call. "All our customer care executives are busy at the moment...kindly stay online...your call is important to us" About 6:45 mins into the call and with this exemplary display of the importance of my call I unfortunately disconnected. For though my importance had grown over the course of little over six minutes..I just could not deal with the fact that I was so very "important".  Hence before my importance came really close to being accepted by my service provider I just hung up. But those six odd minutes got me...

Scars

The wounds Have long healed Scars still remain, though Of the wounds inflicted By memories Etched in blood Deep within the Confines of the heart Reminiscent of a life That never really was

Defining Moment

"Life was never the same thereafter." "Life changed and how....there was something about that moment....." "Its really difficult put in words but from that day on things changed...I changed...what I once thought impossible is what I have achieved." "....and it was precisely that turn the game on into their favour..." "It was moment that defined his greatness as a freedom fighter, as a leader....." How often have we heard one of the above sentences or statements that in one way or other talk about the defining moment (turning point / life changing moment / that aha! moment) Buddha had it when attained Nirvana. Jesus experienced it , especially during his passion in the garden of Gethsemane garden. Martin Luther King had it when he delivered ..his speech .."I have a dream". Gandhi had it (probably when he was thrown out the train in South Africa). Nelson Mandela had it when he challenged the apartheid reg...

The Law of Unbundling and Unburdening

A couple of days back I was having a chat with my friend. During a the course of our chat we came to discuss about his son's first birthday celebrations and how he had managed to keep the costs down.  Given the space constraints at his house, he approached one of the better restaurants in our vicinity who put forth a total package of Rs. 50,000/- with various things included. The following is a hypothetical representation of the package (barring the cost of food, beverages and banquet hall all other costs are appropriate estimates): Description                                                          Cost in INR Food, Beverages and Banquet hall                       30,000/- Host for the program -                 ...

Letting Go......

What do you do when you want to climb up the stairs? "You should aim to reach the top and then take a step forward..." "One should always take the right foot forward...touch it down, then take the left foot forward...and so on" "It's simple ...just keep on climbing the stairs till you reach the top..." "You should not be afraid to climb.....but be brave enough to go ahead and achieve your vision....." These are just some of the "right" answers that I keep on getting every time I put forth this question. It's a question one of my faculties had asked us in one of his classes. And what the class answered then was (is) nothing different from the answers that I get today. For some strange reason what we answer or try to reason is right....but all these answers miss a basic point. A point which lies at the crux of being able to move forward. And if you are smart enough....you must have realized by now that reall...