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The Other Side

There is always An other side to a story Good, bad Right, wrong Known, Unknown Understood, misunderstood Questioned, unquestioned Answered, unanswered Is not a matter of concern As much is the realization that Truth is not always What it appears to be For many a times When you get to the other side of the fence Perceptions change Assumptions get challenged Beliefs get disrupted Myths get destroyed The truth just ceases to be And what emerges May not have been there to begin with

Lost in Translation

What starts as an exceptionally good idea turns out to be a damp squib. There is nothing wrong with the idea though. It has all the makings of the one that stands out.  However what it is meant to be and what it becomes are world apart. Call it the execution gap or inability to take the idea to its logical conclusion, something surely seems amiss. Something which no one accounted for or thought it worthwhile to make a note of. Perhaps the idea itself is so overwhelming that failure looks a distant reality. The adrenaline rush and the enthusiasm to put such ideas in action at times results in turning a blind eye to common sense. What remains thereafter are just remains of day difficult to make sense of an already scattered in bits and pieces which were lost in translation .

What's the Problem?

We cannot solve our problems with the same thinking we used when we created them . Albert Einstein Most companies and even individuals aren’t rigorous enough in defining the problems they’re attempting to solve and articulating why those issues are important. The problems and the issues get lost in translation. For how many times have you been aware that the problems that you are trying to solve are different than the one that you should be solving? The realization however dawns in hindsight while the problem is still at large?    Prior experiences, organizational constraints, biases and perception add to the odds of reducing successful outcomes that one wants to achieve.  In the movie Moneyball, Oakland Athletics General Manager Billy Beane is upset by team's loss to New York Yankees in the 2001 post season. With impeding departure of star players to free agency, Beane needs to assemble a competitive team for 2002, but must overcome Oakland's limited payroll. R...

Up against the wall

When you are up against the wall the options you have at  hand are limited. And the only way exercise those is to act. Act decisively. Act like there is no other way out. Like its time to stand up and be counted. Its a do or die. For nothing else matters.

Not quite the one

You are not quite the one you used to be. (You have changed a lot.) It could mean either ways. Expectational or Aspirational. One way is where you fall short of expectations. You not being able to evolve with my needs or probably not moving along with changing times. The experience or the touch which you once had seems to be missing. Chances are you are not even aware. The ambience or environment in which you operate could be the same to you. But to an eye outside it's old and outdated, out of sync with times. The one reminiscent of the namesake you used to be. The milestones have been moved forward. What you are looking at may be memoirs of a time bygone. The other is aspirational. The one of you having raised the bar higher. Taking it a notch further where I aspire to be and even willing to be a part of it. Here I see you as adaptable and dynamic. Getting others to be one like you. Keeping up with the times. Moving the milestones along with times. They are not...

Of Kids Eating Food and Marketing

Kids have their own ways of eating food. One often ends up trying various tricks to get them to eat. This though is not always the case. Give them something they like and relish and you hardly need do any of the convincing bit. Same is the case when they are hungry. The efforts are less as the child knows. And there is no better combination of child being hungry and him/her getting to eat what he/she likes. This simple instance got me thinking about its relevance to the marketing world. The efforts required to sell a product to a customer are more when he/she does not like or feel the need for a particular product. In such case the emphasis is on the push factor than the pull. Trying the various tricks in book to get the customers to buy.  Just like the kids not interested in eating here there exists every possibility of the customer trying to resist products and services being thrust on him. Thus making the product prone to go down the drain. On the contrary, if the product...

On Aspirations

Aspirations are good for a better tomorrow. They tell you where you want to be and how much you need to push the envelope. But they need to be grounded in reality. Reality tells you your capability. It tells you if you will be able to make the cut or not. Capability is the ability to go the extra mile with grit and determination to make the cut. It is the ability to act now, act sensibly for a better tomorrow. That's aspirations.