Of Kids Eating Food and Marketing

Kids have their own ways of eating food. One often ends up trying various tricks to get them to eat. This though is not always the case. Give them something they like and relish and you hardly need do any of the convincing bit. Same is the case when they are hungry. The efforts are less as the child knows. And there is no better combination of child being hungry and him/her getting to eat what he/she likes.

This simple instance got me thinking about its relevance to the marketing world. The efforts required to sell a product to a customer are more when he/she does not like or feel the need for a particular product. In such case the emphasis is on the push factor than the pull. Trying the various tricks in book to get the customers to buy. Just like the kids not interested in eating here there exists every possibility of the customer trying to resist products and services being thrust on him. Thus making the product prone to go down the drain.

On the contrary, if the product is what the customer wants the pull factor comes into play. If you have quality and service to back that up you can be rest assured of the product/service gaining acceptance. Organizations however in their quest for glory tend to forget this simple truth and try to thrust things on to the customers. They tend to ignore the childlike tendency in the customer (feeling nurtured, cared and valued) by focusing on what they think is right for the customer. This most of the times however is not the case.

It's therefore worthwhile that organizations and marketers started appreciating and feeling like the child who is hungry and about to get what he/she likes. What would come out the stables in such cases would defnitely have high chances of getting the business.

Comments

Day One -- What Am I Going To Write About?

To be honest, I’m not sure. I didn’t have a plan for this. A few ideas popped into my head yesterday, but I let them slip away without writing them down. So now, I’m here, wondering... What should I write about? I’ve always admired how writers seem to find the words. They don’t just tell stories; they make sense of life. Whether it’s fiction, essays, or poems, their words flow effortlessly, drawing you into their world. It’s like magic—captivating and transformative. Somehow, they’ve mastered the craft of turning simple words into gems that stay with you long after you’ve read them. And then, there’s me. I just write. I let my thoughts spill out, raw and unfiltered, without much structure or thought. No carefully woven narrative, no grand flow—just whatever comes to mind. Sometimes, I wonder if I’ll ever get to the level of those writers who make it all seem so easy. Maybe I will. Maybe I won’t. But right now, that doesn’t matter. What matters is that I’m writing. I showed ...

Day 2 - What's Your Purpose?

Have you ever truly asked yourself, What’s my purpose? It’s a question many ask, but few genuinely pursue. We often move through life, following routines without stopping to consider why we’re doing what we do. Many choices are made simply because "that’s how it’s always been done," without questioning the deeper reasons behind them. Think about it: How often do people choose a career because it's popular, without ever asking themselves, Why do I want to do this? It’s rare to pause and reflect on what drives us at our core. But those who are in pursuit of purpose— they ask the important questions. They don’t just accept choices blindly; they challenge the status quo, question the outcomes, and evaluate the significance of their actions in relation to their larger goals. Purpose provides clarity. It’s the compass that guides decisions and actions, ensuring every step is intentional. It’s not just about achieving success; it’s about creating meaningful change,...

Day 3 - The Power of Letting Go: Why It's Okay to Give Up

In a world that glorifies perseverance and celebrates grit, we're often told to keep pushing through no matter the cost. "Winners never quit, and quitters neve win" has been drilled into us since childhood. But what if sometimes the strongest, wisest choice is to let go? What if walking away could be your key to unlocking a better future? There are moments in life when we know—deep down—that continuing down the same path is futile. Yet, we keep going, fueled by hope that maybe, just maybe, things will turn around. We tell ourselves, "I'll give it one more try," even when we know it's unlikely to work. So why do we hold on? There are many reasons, but they often come down to fear: What will people say? Will I be seen as a failure? How can I let go when I’ve given it my everything? I can’t imagine my life without this. There must be a way to make it work! These thoughts cloud our judgment, keeping us stuck. But the real point is not the reason...

Connecting with thoughts - My thoughts and Me

Search This Blog